For the 2022 NBA All-Star Game, Studio Stuff was approached by Franchise to contribute to their activation at StockX, curated by Daniel Arsham. The concept was to create a newsstand selling a zine and accompanying t-shirt. The 28-page zine focused on the Cleveland Cavaliers’ rich history, both past and present. We took a contemporary approach to the design, incorporating heavy textures and collage-driven layouts to bring a fresh perspective to the team’s legacy. The long-sleeve t-shirt drew inspiration from the zine, translating its graphic elements into a unique visual expression that echoed the dynamic energy of the publication.