Studio Stuff was tasked with reviving the iconic Mickey & Co. range from the 80s and 90s, giving it a fresh, contemporary look while staying true to its nostalgic roots. We developed a comprehensive graphic identity system that included hang tags, sew-in labels, graphic libraries, a new logo, and more. The range was launched as an annual collection, with each season telling a unique story while offering core, timeless products. The new identity maintained the essence of what made the original Mickey & Co. collection so iconic, yet infused it with a modern sensibility through updated typography and a refreshed graphic layout.